Canadians You Should Know: Three Canadian Expats Making an Impact on Black Representation in the Tech Industry

In the United States, 7.4% of tech workers are Black (compared with 14.4% in the broader private sector). And in Canada, Black representation in the industry is even lower at just 2.6%. The same 2016 study by the Brookfield Institute found that Black employees were also the lowest paid. Less than 1% of venture-backed startups are led by Black founders.

Andre Charoo, C100’s Co-Chair and Founder & Managing Partner at Maple VC, sat down with three exceptional Black Canadian tech leaders living in the United States to share their personal and professional experiences on both sides of the border and how they are helping raise participation rates for Black talent in tech.

We’re also shedding light on a few Canadian-led programs that are working to raise these numbers and create generational impact on Black entrepreneurship and representation in tech.

Andrew Lindsay

SVP, Corporate and Business Development at HubSpot

From: Toronto, ON
Now: San Francisco Bay Area, CA

Meet Andrew: Oversees HubSpot’s acquisitions, investments and strategic partnerships, where he has built HubSpot’s partnerships function into one of the SaaS industry’s most active and successful business development groups. Prior to joining HubSpot, he held posts at Jawbone, McKinsey & Co, and Merrill Lynch. Andrew also chairs the TechSF workforce investment group, a workforce initiative providing access and educational experiences to job seekers in the Bay Area. Listen to Lindsay’s story and experiences at Howard University, an elite Historically Black University (HBCU) in Washington, D.C., here.

Alma Mater: Harvard Law School, Harvard Business School, and undergrad at Howard University.

Andrew spearheaded the creation and launch of Howard University’s Center for Digital Business, created in partnership with HubSpot.

The Center for Digital Business at Howard University, an elite Historically Black University (HBCU) in Washington, D.C., aims to educate, invest in job readiness, and recruiting efforts by creating linkages between talent and businesses.

“The Center for Digital Business is this edifice that we now have on campus is dedicated to digital business opportunities for the next generation of Black leaders.” Lindsay, being a Howard Alumnus himself, shares the motivation behind this new Center and how HubSpot could play a part in creating opportunities to amplify the impact in the Black community in America.

Lindsay’s View on Canadian Exceptionalism

“In Canada, there’s still this view of the collective whole. If my brother or sister succeeds, I succeed. It actually leads to the rising of the social safety net. That is something that Canada has maintained a belief in, despite this incredible diversity of people. That’s a place where Canada should share some of its exceptionalism with the rest of the world.”

Explaining Black History Month to his Daughters

When asked how he celebrates Black History Month, Lindsay shared that he feels a little conflicted about it.

“The push is to ensure that Black History is incorporated as a part of broader history, but to have 28 days to discuss Black history alone, often leads institutions to push all Black history into one month. I have two daughters right now and I’m not teaching them Black History Month, because the inevitable next question is, ‘what is every other month?’”.

Justina Omokhua

SVP, Brand Marketing at Endeavor and Former Global Head of Content & Lifestyle at Apple

From: Toronto, ON
Now: Beverley Hills, CA

Meet Justina: Born and raised in Toronto and daughter to Nigerian immigrants, Justina Omokhua plays a vital role in driving marketing efforts across Endeavor’s portfolio that spans across sports (UFC, Euroleague), media production, and distribution, top talent agencies (WME, IMG), and more. Previously, Omokhua served as the Global Head of Content Strategy & Lifestyle Marketing at Apple and has worked for brands like Pepsi, Nokia and L’Oréal . Omokhua has also served as a delegate to the United Nations Social Impact Summit and currently serves on the advisory boards for I.D.E.A Labs and Power Strides Career & Executive Coaching. Hear how Omokhua navigated through her exciting professional journey.

Alma Mater: York University and Rutgers University

PSA for companies: reflect internally and listen to your teams

With plenty of companies who have spoken out about their commitments to support Black talent, Omokhua shares that, while this is important, organizations should spend more energy ensuring that change is actually implemented.

“I want you to take the time to reflect internally. Ask the question of the people who actually work there. How do they feel? What do they need? That is way more important than what me, as an outsider who doesn’t work at your company, sees. If the people who work there don’t see it and feel it, then it doesn’t matter.”

“I’ve never felt more Canadian, than being in the United States”

Omokhua shares how her national pride has deepened since having moved to the United States, the warm reception Canadians receive around the world and her pride for Canada’s educational system

“It’s the idea of access — Canadians have access to learn and once you have that, it can’t be taken away from you.”

How the Black Experience Shapes One’s Professional Journey

Reflecting on her professional experiences on both sides of the border, Omokhua highlights her encounters with systemic racism, from being taught at the age of 9 that she’d likely have to work harder than her peers to being the only Black Woman in the boardroom. She also discusses the particular challenge of communicating the experience of navigating a world that doesn’t like you, to someone that doesn’t look like you.

Sean Green

Founder & CEO, ARTERNAL

From: Toronto, ON

Now: Los Angeles, CA

Meet Sean: Born in Jamaica and raised in Toronto, Sean is a serial entrepreneur blending his computer science background with an entrepreneurial spirit modelled by his mother who ran a maid-service business. Sean is the Founder and CEO of ARTERNAL, a CRM designed to help art dealers and sales directors better streamline sales processes and nurture key relationships.
Hear Green’s story on growing up in Canada and his entrepreneurial journey.

Alma Mater: B.A.Sc. York University (Computer Science) and Western University (Computer Software Engineering)

Creating opportunities for Early-Stage Black Founders through the Transparent Collective and a new venture fund focused on Black-led businesses.

You may have seen this statistic before: just 1% of VC-backed founders are Black. Sean serves as a Mentor and Advisor at the Transparent Collective, a non-profit aimed at supporting
early-stage minority founders through mentorship, coaching and introductions. Sean teamed up with Transparent Collective’s Co-Founder, James Norman, to form a powerhouse team of investors focused on helping Black founders cross the chasm from
seed to Series A.

“If you look like us, our goal is to cut you a check if you map to the same DNA that we map to — hard work, determination, grit, and hustle. You have a product and you have traction. That’s where we want to play… helping black founders cross the chasm
of seed to Series A.”

Green aims to relay that same energy to fellow Canucks, too, especially to Black founders back home.

“If you’re a founder who has grown up in Toronto, Montreal, Ottawa, Waterloo, Vancouver — wherever you are, and you look like me, I’m going to give you a pipeline to the Valley.”

Maintaining the Momentum for Black Talent in Tech

When Andre asked Green about whether or not the gap is closing “between talk and action” to support the Black Community, Green stressed the importance of the near future, “I am seeing a lot of talk, but what will materialize? That’s key. If we’re
putting in our voices, let’s also put in that muscle to shift the needle.”

Initiatives to know about in Canada

C100 is proud to partner with organizations that are actively working to raise participation rates for Black Canadians in tech. Two of these organizations include Ryerson DMZ and Real Ventures.

DMZ’s Black Innovation Programs (BIP)

The Black Innovation Programs (BIP) a first-of-its-kind program in Canada providing support to startups led by Black founders. In 2019, Isaac Olowolafe Jr., Founder and General Partner at Dream
Maker Ventures, came to the DMZ with the idea to create an environment where founders could thrive and find high-caliber mentors and the right connections to industry and capital. “Until recently, there haven’t been many programs in Canada created
to help early-stage Black tech founders overcome the unique barriers they experience”, shares Abdullah Snobar, Executive Director of the DMZ.

“Creating that early access to entrepreneurial education for young Black innovators is critical and plays a huge role in developing a diverse tech ecosystem. If we can inspire Black youth to engage in entrepreneurship early on and give them the tools
needed to succeed in business, we can foster a healthy pipeline of tech and startup talent that will go on to be a part of the next biggest made-in-Canada tech ventures.

Representation matters, and we certainly still have a long way to go to achieve it in the tech ecosystem. At the DMZ, we are of the mindset that there is always more that we can do, and more that we can learn. We will continue building on the
success of the Black Innovation Programs for years to come.”

— Abdullah Snobar, Executive Director, DMZ.

To date, the DMZ’s BIP has supported 12 Black-founded companies through the Black Innovation Fellowship, 76 founders across three cohorts of the BI Bootcamp, and over 400 aspiring entrepreneurs through the BI Launchpad. To fuel its continued success,
DMZ announced a $1 million program expansion in June 2020 and $1.2 million from the Ontario Government in February 2021.

Rep Matters, supported by Real Ventures

Rep Matters is an interview series dedicated to providing space for leaders to discuss the Black experience within the Canadian startup community and serve as a catalyst to increase Black participation in tech and VC. In this series, Phil G. Joseph,
a Black Montreal-based changemaker, dives deep with Canadian leaders across the tech industry, from VC fund managers like Andre Charoo and Isaac Olowolafe Jr. to startup founders like Brent Ho-Young and Janelle Hinds. Check out Rep Matters here.

Real Ventures is an early-stage venture capital firm that backs entrepreneurs and builds the ecosystems in which they thrive. Supporting game-changing Canadian startups, Real believes that VCs should play a role in accelerating the creation of world-class
tech ecosystems by providing support beyond the companies for whom it writes cheques. Real’s portfolio includes the likes of Mejuri, RenoRun and MindBridge (all 48Hrs Alumni).

Interviews conducted by Andre Charoo, Co-Chair at the C100 and Founder at Maple VC. Editor: Lauren Howe, C100. For feedback, please contact us at lhowe@thec100.org.

The Importance of Mentorship

As the iconic African proverb goes, “if you want to go fast, go alone. If you want to go far, go together”. While it can be universally agreed upon that mentorship plays a vital role in one’s development, it means something slightly different to everyone. Mentorship lies at the heart of the C100 Fellows program (formerly 48Hrs in the Valley). We asked four alumni, who have gone on to build multi-million dollar companies and are active mentors themselves, to share their words of wisdom on how to make the most out of your own mentorship experiences.

Ali Asaria

Founder & CEO, Tulip Retail
48Hrs Alumnus (2010)

Founded in 2013, Kitchener-based Tulip is a global leader in providing SaaS-based mobile retail solutions. Through simple-to-use applications, Tulip helps empower retailers to be better connected with their customers and sales associates. Tulip was recently listed on the Globe and Mail’s list of Canada’s top growing companies. Ali started his career at Research in Motion (RIM) and previously founded and led Well.ca, Canada’s largest online health, beauty, and baby store.

You have gotten involved as a mentor through several programs, including C100’s 48Hrs, NEXT Canada, and Techstars, just to name a few. What do you feel differentiates a good mentor/mentee relationship from a great one?

The best CEO mentors put the emotional and mental well-being of the leadership and team before everything else. Second, they operate from a strict and transparent ethical framework. Most importantly, they have extensive experience riding the very high highs, and the very low lows that come with leadership. It’s not just about having the experience of seeing growth, but also about experience navigating the complex and political power struggles that happen across a company and board as it sees peaks and valleys. In the end, startups are messy and you want a mentor that has dealt with that before: someone that can stand on the sidelines to help remind you of the bigger picture when you’re in the thick of the fog.

What advice have you received from a mentor that has stuck with you over the years?

“Strive to build a company that you’re excited to work at for the rest of your life.” When you think that long term, it forces you to be much more thoughtful around the key decisions you make along the way.

Eva Wong

Co-Founder & COO, Borrowell
48Hrs Alumna (2015)

Borrowell is a Toronto-based fintech company that offers free credit scores, report monitoring, bill tracking, and AI-driven financial product recommendations. With well over one million members, Borrowell is one of the largest consumer fintech companies in Canada. Borrowell has won numerous awards, including being named one of the top 100 fintech companies in the world by KPMG, ranking 4th on the Deloitte Technology Fast 50™ list of fastest-growing companies in Canada, and making App Annie’s list of Breakout Finance Apps for 2019.

Why is it important for early-stage entrepreneurs to have mentorship?

Sometimes, a half-hour conversation can save you 6 months of painful learning. Being able to learn from the experience of other founders has been invaluable for me. Speed is so important for early-stage companies, so the faster you can learn, and the more mistakes you can avoid, the more likely you’ll be successful.

What’s a piece of advice you can share with early-stage founders?

The word “mentor” can seem really fraught and weighty — in my experience, you don’t have to have just one person in a formal mentor role you go-to for everything or feel like you’re missing out because you don’t have a Mentor (with a capital M). I feel very fortunate to be able to reach out and get advice from a wide range of people who I may only chat with once a year, or even just via email. And many of these people are younger or have less experience than me, but have different experiences I can learn from, so don’t overlook your peers as a source of wisdom and advice.

Sam Pillar

Co-Founder & CEO, Jobber
48Hrs Alumnus (2015)

In 2011, Sam and Co-Founder Forrest Zeisler launched Edmonton-based Jobber. Jobber provides software that handles scheduling and accounting for home-service small businesses like plumbers and landscapers. Since its inception, Jobber has serviced more than 10 million people, across 47 countries and 50 service segments, and the business expects to hire 200 more employees in 2021. The company has been named one of Canada’s top growing companies 2020 by the Globe and Mail and Sam has his sights set on building Edmonton’s first $1-billion tech company.

Jobber’s most recent US$60-million raise, just days ago, made Edmonton history as the largest technology growth-equity financing in the city’s history. How do you see the role of Edmonton, and Alberta, as a part of the future Canadian tech ecosystem?

Places like Edmonton have flown under the tech radar for a long time, and there are fewer and fewer reasons for that to be the case. It’s certainly true that certain companies need to be located in the Bay Area, or New York, but for others — like Jobber — there are actually a lot of benefits to building off-the-beaten-path. It’s possible today to build a big venture-backed, market-leading company in secondary markets like Edmonton. I suspect we’ll see more companies discover the benefits of these markets and find success in them in the years to come.

Why is it important for early-stage entrepreneurs to have mentorship?

< blockquote>I think mentorship is important at all stages of entrepreneurship, but especially early on. Starting a company is crazy. It’s not a particularly “rational” thing to do, but entrepreneurs cast aside just enough doubt to give it a try. Having mentors you trust to help you work through the doubt that remains, wrestle with challenges you can’t discuss with others, provide guidance and help assure you that “yes, what you’re doing is really hard but if you really grind you can probably make it work” is an immensely helpful x-factor.

Noura Sakkijha

Co-Founder & CEO, Mejuri
48Hrs Alumna (2017)

Noura Sakkijha (Co-Founder and CEO of Mejuri) is the third generation in a family of jewelers, exposing her to traditional production techniques and the complexity of fine jewelry design at an early age. She took a detour from her family roots to study Industrial Engineering which led her to work in consulting at one of the top financial institutions in Toronto before starting Mejuri. Tired of the narrative that fine jewelry is an occasional purchase typically marketed to men, Noura leveraged her learnings from the industry to create the next-generation category-defining jewelry brand. With $32M in fundraising to date, Sakkijha and her team are redefining the way people purchase fine jewelry — for themselves.

Seeing as Mejuri was your first entrepreneurial venture, how did mentorship play a part in your startup journey?

As a first-time entrepreneur, you are a student and are constantly learning, and I truly believe the best way to learn is by spending time with people who have been there and done it. I found seeking knowledge from peers or people who have achieved the very thing you are trying to build extremely valuable. It provides you space to ask questions and the comfort of knowing that often the challenges you are experiencing are not unique to your business. Having said that, it is important to remember that you are the one who knows your business the most, so you have to determine what kind of mentorship makes the most sense for you and will be the most beneficial, but seeing different perspectives and having a sounding board is extremely important and helpful.

What’s a piece of advice you can share with early-stage founders?

Surrounding yourself with a community of like-minded people is really important. Being able to cultivate and maintain those relationships provides you with a support system to lean on, especially when you may be facing challenges as your company grows.

It is also important to ensure that as the business grows, you are hiring for your blind spots. As a founder, take the time to consider what gives you energy and where you can contribute the most, versus what is super technical and requires learning that may not be the most productive for the business. This is when you should be hiring subject matter experts so that you have the time and energy to focus on where you are most impactful, which will ultimately be the most beneficial for the business. I would also encourage founders to not shy away from the things that give them energy and that they enjoy, no matter how granular- and hold onto it.

Visit our website to learn more about C100 Fellows, a 10-month mentorship program dedicated to early-stage entrepreneurs.

Be the first to know about C100 announcements, exclusive-events, and thought leadership pieces by following us on your favourite social channels: LinkedIn, Twitter, YouTube and Facebook.

Article written by Lauren Howe, C100. Please provide any feedback to lhowe@thec100.org.

Welcoming C100’s Newest Charter Members

C100 Charter Membership is a by-invitation community of influential global Canadians united in their motivation to positively impact Canada and to champion the next generation of brilliant Canadian technology leaders. They have led distinguished careers as impact-driven senior leaders, outstanding entrepreneurs, and sought-after investors.

In a year like 2020, there is a critical element of leadership that makes good leaders, great leaders; how they lead in a time of crisis.

We are excited that this year we welcomed 10 new C100 Charter Members: Allen Lau, Anar Simpson, Andrew D’Souza, Brian Hale, Erik Blachford, Kirstine Stewart, Michael Hershfield, Michael Scissons, Mike Wessinger and Patrick Spence.

Meet Erik Blachford, Partner at Narrative.Fund

Former Expedia and IAC CEO, Board Director, and playwright.

Based in San Francisco, Erik serves on boards including Peloton, Zillow Group, Siteminder, TourRadar, Liftopia, Varsity Tutors, and Busbud. Previously, he has served as CEO of Expedia, Inc. and IAC Travel (including Expedia, Hotels.com, and Hotwire), Butterfield & Robinson, and Terrapass, and as Executive Chairman at Couchsurfing. As President and SVP of Marketing at Expedia, he led the team that built the Expedia brand. Non-profit boards include Cutting Ball Theater and World Wildlife Fund (U.S. National Council). As an independent film and theater producer and executive producer, he has mounted shows at the San Francisco Fringe Festival and helped finance several independent feature films.

You have said before that, for you, “good marketing is storytelling”. What makes a brand’s story stand out among the rest? Examples?

Great consumer brands let their customers in on a secret. That’s the essence of storytelling. When Peloton says you can be your best self, and you think, “YES”, you feel like you are part of a group that understands something special, that your personal story aligns with that brand story. It’s the same when Apple says you can Think Different, or when Norway says you can be an adventure traveler, or when Zillow says that you’re ready for a new home. We all want to be seen, and we all want to feel like we’re part of something bigger than ourselves. Brands that merge our stories into their stories, those are the brands that inspire devotion.

You are a true renaissance man, Erik. Besides your years in leadership in technology companies, and now technology investing, what other pursuits do you spend your energy on and why do you make time for each?

I write a lot, plays, fiction, and poetry. One of my life dreams was to get an MFA in Creative Writing, which I finished, at San Francisco State. I can’t wait for Covid to be in the rear view mirror, so I can start writing and directing fringe theater plays again. I don’t pretend to be on the same level as Cutting Ball Theater (where I was on the board for years), but I’ll never stop trying. I invest in indie film here and there as well, the latest being The Nomads, which is about a rugby club being formed in inner city Philadelphia, based on a true story.

What does “Canadian leadership” mean to you?

I think being Canadian is about thinking we’re all in this together, but also being willing to pull your jersey over your head if that’s what’s required (and we all know what I mean by that).

How would you describe the Canadian tech scene to someone unfamiliar with what is going on at home?

I can only speak to the Montreal and Toronto ecosystems, but it’s no exaggeration to say they are both on fire. The latent in both markets rivals anything we see in most US cities. My hometown, Montreal, in particular feels ready to establish itself as a world class tech center.Meet Allen Lau, Co-Founder and CEO at Wattpad

Meet Andrew D’Souza Co-Founder and CEO at Clearbanc

A fintech entrepreneur helping founders win by democratizing fast and affordable access to capital.

Andrew is the CEO and Co-Founder of Clearbanc, a Toronto-based fintech platform that is now the biggest e-commerce investor in the world. Co-founded by Michele Romanow, Clearbanc has already invested $1 Billion into 2,200+ e-commerce and software companies, using data science to identify high-growth funding opportunities in less than 24 hours. He is currently an advisor and investor at Wealthsimple, Properly and Tulip Retail. Prior to Clearbanc, Andrew was the President of Nymi, a wearable platform focused on identity and security and the COO of education startup, TopHat.

You recently told Business Insider that moving back to Toronto from the Bay Area has accelerated your Career. Can you share more of why you are so excited to be back in Canada?

To say you work for a Canadian company is a point of pride. A lot of people are disenfranchised with where society is going. For example, you look at America and how divisive society is, how divided this election has been and how the country currently is as a whole. Then, you look at Canada. If you think of most talented individuals in the world, they’d rather contribute their talents to a company that is Canadian or that operates with Canadian values. One that is focused on equality and diversity of both talent and thought.

The talent pool has become global. I could go to the smartest people in Nigeria, Indonesia or Germany and say “You can join Clearbanc, or a great Canadian company today, and you can stay where you are. However, if you decide to move yourself and your family to Canada, we can help make that happen. You will meet people that look like you, embrace you, eat food like you and you will feel at home”. That value proposition is one Canadian companies can lean into.

We’re going to have to reinvent our economy to drive our GDP. One of our biggest advantages is that we are an egalitarian, welcoming society that people are excited to move to and support.

How have ‘Canadian values’ played a part in your journey to Clearbanc?

The reason we started Clearbanc is driven by the same fundamental Canadian value that is of equal access to opportunity. What I learned in Silicon Valley is that it’s about who you know. Those are the founders who are funded and in the press, but they’re not different from people in the middle of the country or back in Waterloo or Newfoundland with the same level of talent and ambition, but not the same level of access. Clearbanc set out to provide capital, advice, networks and opportunities at scale without the restriction of who you know of where you grew up. We’re proud that Clearbanc has already funded eight times more women than the venture capital industry average. Also, a vast majority of our team are first and second generation Canadians. When looking at improving diversity on teams, a large part isn’t what someone looks like, but rather their experience. Everyone comes from a different life experience.

Meet Michael Hershfield, Senior Vice President of Sales at WeWork

Michael is a founder, operator, investor, and global executive who has built a career scaling consumer marketplaces.

Michael is a cross-functional executive and entrepreneur, whose expertise spans across marketing, sales and operations, and has a keen eye for knowing what it takes to grow an organization. He initially joined WeWork as the Global Head of Growth for the Medium and Large Business Segment, he has skyrocketed in less than three years to SVP of Sales. Previously, Michael served as COO at Kitchensurfing and Nucleus Intercom. He is currently a Venture Advisor for Silas Capital and angel investor for Clay.run, Brighthire.ai and Tealhq.com. Michael is a valued Board Member of Israel Policy Forum and C100.

Looking forward, every company is adapting to new ways we work. What trends do you see staying and leaving for the workplace in 2021 and beyond?

The extreme version of our work experience today will not survive post-pandemic, but the lessons we have learned around valuing our time with family and experiencing the value of personal time, those will stay with us in a post COVID-19 world. What will remain, is the office experience. It will adjust and adapt because our realization of what matters in life will stay with us for a long time. Companies have to adapt. We have to be sensitive to the lessons we have learned about what is most important and what we most value when together with coworkers.

In addition to being a new C100 Charter Member, you are also a new Board Director for the organization. What motivated you to contribute your time, energy and network to the C100 mission in such a big way?

I’ve been in the US for 10 years and hit my 10-year anniversary during the pandemic. More than ever, being Canadian, being proud to be Canadian and engaging with Canadians matters to me. The C100 represents the best way for a proud expat like me to engage with the country, its citizens and to be helpful in the best way.

I live in New York City. The C100 has an emerging presence here and will play a critical role in the near future. Canadians will also play a critical role in the return of this city, in technology, in the arts and in finance. Being united as a diaspora is something Canadians will play an important role in and the C100 is uniquely positioned to play a part in that.

Meet Allen Lau, Co-founder & CEO at Wattpad

Changing the way we tell stories, Allen Lau is a serial entrepreneur, investor and champion of the Canadian startup ecosystem.

Since its founding Wattpad in 2006, Wattpad has grown into a global, multi-platform company shaking up the entertainment industry, with over 40 million monthly users and over 150 million original story uploads.. Stories born on Wattpad have become blockbuster movies, hit television series and bestselling books. Prior to Wattpad, Allen co-founded FeedM8, a mobile advertising company that was later acquired, and co-founded Tira Wireless, helping leading brands optimize content for mobile delivery. He is an admired leader in Canada’s technology ecosystem and is an advocate for Canadian entrepreneurs. He is also a Co-Founder of early-stage venture fund, Two Small Fish Ventures.

In December 2019, Wattpad made the announcement to open a second headquarters in Halifax, planned to be as big as the Toronto HQ. What drove this decision?

This expansion is a major milestone in a year of incredible milestones for Wattpad. We’re a global company, with teams and partners across time zones and on nearly every continent, so a second HQ will allow us to supercharge our business as we continue to grow. Halifax is a city and community that is unmatched in Canada, with a thriving tech scene, world-class talent, and a business-friendly environment. We’re thrilled to make Halifax home to our second headquarters.

Having navigated four crises as a leader- the dot-com bubble, SARS, the 2008 financial crisis and now COVID-19- what advice do you offer for business leaders navigating their first crisis?

The pandemic is a huge disruption that causes so many systemic changes. We have to simultaneously play both offence (i.e. seize the new opportunities) and defence (i.e. conserve cash). With time, the negative impact of COVID-19 is becoming better understood. Therefore, one should focus on seizing the opportunities. There are plenty!

Originally from Hong Kong, attended university in Canada and was recently recognized as one of the University of Toronto’s Engineering Alumni Network Award recipients. Where do you believe Canadian educational programs stand on the global stage, particularly in attracting and retaining international talent?

Canada has numerous world-class universities and colleges. I believe Canada has done an excellent job in attracting international talents. That said, we are not doing a good enough job in retaining talent. Many students leave Canada after graduation. We should provide financial and other incentives for these top talents to stay in Canada.

Meet Michael Scissons, CEO and Founder at the Careerlist

A serial internet entrepreneur and investor.

Michael Scissons is a Canadian internet entrepreneur based in New York where he is CEO at Careerlist, a company he founded in 2018. Careerlist is building the first modern talent platform, pairing the industry’s top recruiters with technology that transforms the job search experience for candidates. Michael’s previous company, Flashstock, where he was co-founder and chairman, grew into the global leader in Content as a Service and was acquired by Shutterstock in 2017. Previously, Michael was the Head of eCommerce at AB InBev where he led the global eCommerce businesses, launching and acquiring operations in 10+ countries. Michael also sits on the Growth Board of Directors for ZX Ventures, the venture capital group of Anheuser-Busch InBev.

Careerlist finds itself at the intersection of technology and recruitment to revolutionize how companies find and access top talent. What was the inspiration behind Careerlist and where you see the future of recruitment?

I have always had an unusual interest in recruitment. I think it’s because my father was in the business as a PhD psychologist and a big part of growing up was spent around it. Careerlist is exciting for me as I can combine that early interest with my knowledge in building a scalable software company.

Recruitment is about people and it will always be about people. We will see technology play a great role in finding great people, seeing how they fit, sending them offers, etc., but at the end of the day I think the future of recruiting is human.

What is the number one piece of advice you wish you knew early in your career?

Always work in a jet stream. You want the natural pressure of the industry to carry you forward and give you the space to make mistakes and learn. If you start your career in an older industry with lots of incumbents, you will have more barriers ahead for your growth and you might progress slower. If you end up working in an area that is growing rapidly, the winds will carry you forward. Find the right jet stream and find the right tribe of coworkers. Stick with them.

Meet Anar Simpson, Board Director and Global Ambassador at Technovation

A key influencer for digital inclusion of women and girls in technology.

Anar is the Global Ambassador for Technovation — which equips young girls with technology and entrepreneurship skills which readies them for tech careers — and has grown the program to over 100 countries. In addition, she has been instrumental in initiatives at Mozilla, the United Nations High Level Panel on Women’s Economic Empowerment, and the US State Department’s TechWomen initiative.

Why is it important to engage in programs and develop policies that help foster a community of young women and girls in technology?

All technologies are shaped by those who develop them (this is why early social media attempts tended to advance, not hinder, misogyny). This influence is even more apparent in digital technologies as they consume so much data and propagate so quickly. It’s important for diverse viewpoints to go into the earliest stages of these products so that they have a better chance of being used positively for everyone. Women and girls are an essential part of that. This is also why our program at Technovation is designed to educate girls on the use of technology as much as on the “how” of technology. We equip the girls with skills to be tech entrepreneurs who are thoughtful about how they can change the world.

Women have been disproportionately affected by unemployment during the past few months due to COVID-19. What initiatives do you feel could play a vital role in offsetting these numbers?

There are two areas contributing to womens’ recent unemployment: 1) The burden of care work — by some reports more than four times as many women have left the workforce than men because they have to care for their children, their parents, or their relatives; 2) The nature of their work and their seniority — more women have been let go because they generally have less seniority and tend to fill more marginal, low-authority positions and have shorter tenures.

Initiatives to address these two factors, would be to properly compensate people for care work and re-skill workers for better jobs — yet another reason to have more women in technology-centric jobs that are more recession- and “future-proof”. There are some positive signs such as Canada’s Finance Minister putting a line item for Care Work into the 2021 budget. However, this is a large structural problem and needs more dedicated initiatives from governments worldwide. This was the focus of our work on the UN Women’s Economic Empowerment report. While these recommendations will not be enough, they are a starting point. Ultimately, there needs to be a shift away from only measuring GDP.

Meet Patrick Spence, CEO and Board Director at Sonos

Admired leader with a long career of scaling iconic consumer electronics brands.

Patrick Spence is the Chief Executive Officer and serves on the Board of Directors for Sonos. Patrick joined Sonos as Chief Commercial Officer in 2012. He has played a central role in the development and launch of some of the company’s most successful products and expansions into new countries. Prior to joining Sonos, Patrick spent over 14 years at RIM/BlackBerry in a variety of roles, including overseeing sales channels and country marketing operations in various regions, ultimately becoming the Executive Vice President of Sales & Marketing. During Patrick’s time at RIM/Blackberry, the company grew from $50 million in revenue to more than $20 billion, and from 150 people to more than 17,000. In 2007, Patrick was named one of Canada’s Top 40 under 40.

To say you have a breadth of global experience would be an understatement. In light of international successes, how has your opinion on Canada and Canadian leadership shifted, if at all?

Before leaving Canada I wondered if there was something that other countries were doing or had (particularly the U.S.) that made them different/ better than Canada/ Canadians in terms of starting a movement or building a business. My twenty years have led me to the conclusion that the only thing in the way of Canada/ Canadians being more successful on the global stage is Canada/ Canadians. Our society serves us well in preparing us to be the kind of entrepreneurs and leaders the world needs more of, we just have to realize it. There’s nothing in the way of Canada/ Canadians playing a bigger role on the global stage but ourselves.

What does “Canadian leadership” mean to you?

While it’s a broad generalization, I think Canadian leadership is humble, inclusive, & sustainable. Humble because we mostly let actions speak louder than words (maybe to our detriment at times). Inclusive because we know what it’s like to be on the outside looking in living next door to the world’s superpower — as people awaken to the importance of diversity & inclusion in building a successful company, I think it’s a natural Canadian strength. Sustainable because we build things to last vs. to flip or growth at all costs.

Meet Kirstine Stewart, Head of the Future of Media, Sport and Entertainment, World Economic Forum

A media powerhouse, Kirstine has helped lead some of the most significant shifts in media, from the CBC to Twitter North America.

With a board of governors including CEOs and Chairs from major global media companies including Google, Facebook, Alibaba and more, Kirstine works with the media and tech industry to keep was VP Media for Twitter North America after successfully launching and building the first Canadian Twitter office in Toronto. Before moving to Twitter, Kirstine was the Head of Canada’s national broadcaster the CBC. She is credited with reviving the public broadcaster by introducing such hit shows as Dragons’ Den, Little Mosque on the Prairie, Murdoch Mysteries expanding CBC’s reach across TV and Radio and taking the Corp through a major digital transformation marked by the 2014 Olympics and the launch of CBCMusic’s multi channel online offer. Kirstine is an outspoken advocate for and focuses on showcasing diverse talent and is the author of the bestselling leadership book published by Random House “Our Turn”.

Having spent time in both the traditional and digital areas of entertainment, where do you see the future of media, sport and entertainment?

Especially though pandemic, we’ve seen acceleration of change for the future of media. There has never a time where we are more dependent on content. People have mostly been stuck at home, streaming Netflix, missing sports (for a period of time) and not physically getting together. As content creators look for new ways to reach audiences, this pandemic has forced people to look at things in an innovative way as it has shifted our reality. Demand is up and resources are down. Whether it is the challenge of physically getting together or securing funding (we saw many advertisers pull out of media systems), there was a surge in demand with little resources available. Media is still valued, but how we get it to them, became the challenge.

We’re seeing a lot of interesting moves. For example in Sports, how do broadcasted games engage with audiences who would typically be in the stadium, when they are no longer there? The NBA really rose to this challenge not only by providing a safe environment for their players in the middle of a pandemic, but also by using innovative technology to bring fans virtually into the stands. This is just one example of what we needed to do in order to get content in the hands of people who wanted to consume it and create it themselves. It is a challenge when we have a spike in demand, but are looking for new ways of how to fund and create the content. Yet, it is also a huge opportunity, because we already know how many people rely and depend on entertainment and information.

You have been a vocal advocate for female leadership for seizing opportunities, as touched on in your book “Our Turn”. What reflections have had in the 5 years since releasing your book?

At the time of releasing the book, I thought I was speaking about a new kind of leadership that was overdue and that the window for embracing that kind of leadership would be short. What I was hopeful for, was that the new wave of creative success in business was a demand for a new kind of leader. However, what we have seen is that when demands shift, they don’t shift on a straight path. We see that access and diversity initiatives can roll backwards. We’ve seen this in the pandemic disproportionately affecting diverse workers. We’re seeing women leaving the workforce at higher numbers than before. The ground made in the last couple of decades, in terms of pay equity and presence in the workforce, that people worked hard to achieve, has rolled back in a matter of months. This is deeply concerning.

I thought the book would be obsolete in 5 years and the subject would be in the rear view mirror. I’ve been asked to speak more on this topic lately, as people are concerned about the state we find ourselves in. We’ve seen unrest in the US especially and attention to voices we don’t typically hear at the table. It takes leadership to make change. Coming back and placing focus on diversity and leadership of colour, of gender and of different backgrounds, is at the forefront again. There is a new awareness of how easily progress can be lost and people won’t take no for an answer.

Meet Mike Wessinger, Founder and CEO at PointClickCare

A natural born leader, Mike has been named one of Canada’s top CEOs, while leading an organization at the forefront of healthcare technology.

Mike Wessinger is the Founder and Chief Executive Officer of PointClickCare Technologies. A rare Canadian unicorn and Canada’s largest private software company, PointClickCare is the leader in cloud-based software technology for the long-term post-acute care (LTPAC) market. Mike introduced the first cloud-based electronic health record (EHR) platform in the LTPAC industry in 2000 by leveraging a Software-as-a-Service (SaaS) model, the industry’s standard software delivery model today. His focus on building a strong corporate culture has resulted in PointClickCare being recognized as one of Canada’s Best Places to Work and Mike himself has been recognized as one of Canada’s #2 CEO in Canada (Glassdoor), Entrepreneur of The Year (EY) and Most Admired CEO (Waterstone Human Capital).

In a 2019 interview with The Globe and Mail, you expressed that you were happy you didn’t take PointClickCare public in 2015. More specifically, stating that “private is the new public”. How has your decision to remain private benefited the organization? Do you feel there are circumstances and industries where going public plays an advantage?

I believe remaining private allows us to continue to focus on and invest in the long term vs chasing a quarterly number. The PE firms we have been working with share our long term view and don’t get distracted if we optimize for the long term success vs short term earnings or growth. Also, they have been very flexible in providing liquidity to early shareholder and employee option holders. The bottom line is we get everything we need from a growth capital or liquidity perspective without the cost or burden of being public. For many other companies I feel like getting public may be their only option with all of the complexities of their cap table. In our case it’s very clean. Founder-controlled and one class of shares.

What advice do you have for business leaders on developing and fostering an authentic company culture?

We take culture very seriously. In fact we see it as our key competitive advantage. Our competitors can recruit from the same schools, pursue the same customers, copy our strategy etc. We believe that our culture helps us get the very best people allowing them to do their best work. That’s a huge advantage. A few recommendations:

– Be deliberate

– Define the culture you aspire to become

– Don’t borrow someone else’s culture. Make it your own and don’t outsource it.

– Find ways to institutionalize it (I.e. culture orientation sessions, recruit and reward systems etc)

What is the number one piece of advice you wish you knew early in your career?

Surround yourself with people that have a high Grit Quotient (GQ).

Visit our website to learn more about all the C100 Charter Member and how you can join. Follow C100 on Twitter, LinkedIn, Facebook, Instagram, YouTube, and right here to learn more about Canadian entrepreneurship.

Article written by Lauren Howe, C100. Please provide any feedback to lhowe@thec100.org. Last updated: Dec 8, 2020.

This Is Why It’s Important that We Gather for 48Hrs in the Valley in a Pandemic

Co-authored by Megan Bacigalupi (C100’s Program Manager) & Joshua Goodfield (C100’s Partnerships Manager)

Over the past ten years, C100’s flagship by-nomination program, 48Hrs in the Valley, has introduced the founders of Canada’s most promising early-stage startups to Silicon Valley through intensive mentorship, high-calibre networking, venture guidance, and unparalleled access to C100’s extensive network.

This year, however, the program looks very different, as will our culminating “48-hour” event. What the community will lose in “serendipitous” run-ins, it will gain in intentional impact and access. For example, this 48Hrs features participation from more geographies than ever before at a C100 event — we have Canucks joining from St. John’s, Los Angeles, Whitehorse, Hong Kong, London, Victoria, New York, San Francisco, just to name a few! And we’ll all be under one “roof” to engage, connect, and support Canadian entrepreneurship.

So, who are these 26 founders C100 is proud to support in 2020? And how do they highlight their unique perspectives, their roles as leaders and problems they are hoping to solve.

The founders built their businesses out of a sense of frustration with the status quo

Nearly our entire cohort felt they were uniquely positioned to solve an age-old industry problem first-hand that inspired their initial business idea — whether a lapse in technology availability, fragmented or poor solutions, or an inefficiency they felt compelled to fix. Several of the founders have years of experience in the traditional industry their company is disrupting. The one commonality in our cohort is a passion (or perhaps obsession) with wanting to solve big problems, fast.

“We got started because my co-founder and I visited some multi-billion dollar skyscraper offices and were blown away by the lack of technology in them. We knew right away it was a big opportunity in a very green field.” — Clint Robinson of Lane who is building a communication platform for landlords and tenants

“GoFor was founded to solve my biggest problem as an owner of a construction company, that is how do I get materials to a job site in a quick and efficient manner. No matter how you look at the problem there was no solution that was either quick or cost effective.” Brad Rollo of GoFor who is making the construction customer experience fast, friendly, and predictable

“I opened a multi-disciplinary health clinic in 2011 and was looking for online booking and electronic charting that would suit a variety of disciplines. A year later, I joined up with my co-founder to build out this original concept into a complete practice management system which we could license to other clinics.” — Ali Taylor of Jane Software who is building an online platform for health and wellness

“I met my co-founder 10 years ago while we were both working in financial services IT, we started Cinchy after realizing that the only way to have a material impact in simplifying how enterprise tech is developed was to change the dynamic between applications and their data. We left our careers in banking tech and now count several of our former employers as valued customers!”Dan DeMers of Cinchy who is building an Autonomous Data Fabric to eliminate integration and double a user’s IT capacity

The best aspect of leading a company are the rewards that come from leading fast- scaling teams on a unified mission to change the world

In the case of many of this year’s cohort, when their business succeeds it drives real-world positive change which leaves the founders and their team motivated to keep pushing the limits of what is possible.

“A conversation at the right time with a patient or healthcare professional has the power to impact treatment and healthcare outcomes. As a quickly growing digital health company, I appreciate the impact of being part of a solution to empower patients to stay on track of their medications and provide physicians critical medical information 24/7.” Lexi Kaplin of conversationHEALTH who is empowering healthcare companies and brands to quickly and efficiently bring their business into the conversational age

The entrepreneurs in our cohort took so much pride in their team’s commitment to the company and the various missions they so strongly champion.

“The thing I love most about my job is that I get to zoom out on big company goals and zoom in with purpose, and with a team that is not only talented but thoughtful, supportive and ambitious at every level. Especially through this period of working from home, I am reminded of how important it is to work with people who inspire me every single day.” — Nadia Tatlow of Shift who is building the new browser for efficient users

Another common response amongst founders was engaging with their customers and obtaining feedback. These moments were cited as so fundamental to the growth of the business as the team jointly recognizes that they are on the cusp of something great in a burgeoning market.

“I love hearing from customers and seeing the real-world applications of our digital tools: an example use case is our platform being used to identify the potential land to bring more affordable housing to market.” Monika Jaroszonek of RATIO.CITY who is building a tool to transform cities

Entrepreneurs carry lots of burden, especially throughout this challenging moment in history, and yet they persevere and remain resilient

“I was born in Iran, where my family is Baha’i, a religious minority banned from higher education in the country. Being an outcast in Iran did not mean that the rest of the world accepted you. Without the open door policies of Canadian immigration, I would have never been able to move to Canada, pursue my dream of higher education, and ultimately start Spocket.” Saba Mohebpour of Spocket who is revolutionizing the dropshipping market to help online retailers

A big challenge, letting go and trusting their growing teams to take on more responsibility.

“The greatest challenge has been forgiving myself for the mistakes I’ve made and moving on. I started with a real business relatively early, around the age of 21, and have made a litany of mistakes that stemmed both from my inexperience and a significant amount of self-doubt. I’ve begun coming back from that and thankfully our business has continued to find success in the process.” Robert Kirstiuk of Freshline who is paving new paths for local suppliers and consumers to connect

Many entrepreneurs spoke candidly about the recent challenges stemming from the COVID-19 pandemic. It became a forcing mechanism for many to create a more agile organization to continue growing and re-evaluate every pre-existing assumption they had about the business.

“After receiving multiple term sheets, we were about to close our Series A — we were weeks away from completion when the pandemic hit. My leadership team and I went into crisis-mode. We were seeing companies all around us lay-off huge portions of their staff, lose business, or even close completely. Although it has been an incredibly difficult time, I am so proud of how we navigated it and how we have come out as a stronger team and company. Throughout it all, we managed to close our round and sign new clients.” Ian Jeffrey of Breathe Life who is building a solution for life insurance carriers pursuing a digital transformation strategy

Don’t forget to celebrate big milestones along the way!

Our cohort leaders spoke of major milestones that they take immense pride in. Many celebrated the workplace culture they worked feverishly hard to build and sustain through growth. A couple founders spoke on their steadfast approach to achieving a diverse and gender balanced team in industries that have historically felt very exclusionary to some. According to one entrepreneur in the cohort, the proudest moment continues to be proving doubters wrong!

“Our first and best customer is a top ten largest retailer. They want us to be in-flight across the entire organization in 2021, which was a great start!” Tim Regnier of Smart Access who is pushing the bounds of workforce productivity

“There are three: 1. Closing our seed round (after which we realized we actually had to build a business; 2. Deploying our platform to our first enterprise client; 3. Announcing our collaboration with a respected F100 company.” Sheldon Fernandez of DarwinAI who is accelerating deep learning development with explainable AI

“I am extremely proud of our ISO Laboratory where we process and store cell samples. We have made quality our biggest priority in every aspect of our process. This has allowed us to create a service that uniquely combines viability assessments, redundant samples, and security for our clients.” Drew Taylor of Acorn Biolabs who is enabling users to freeze the clock on their cells to unlock the future of personalized healthcare tomorrow

48Hrs in the Valley is symbolic of a new chapter of growth as the entrepreneurs refocus their attention to the global stage

48Hrs is built knowing that founders learn so much from their peers, especially those a few steps ahead of them. The power of community in tandem with a well networked group can be game-changing for these entrepreneurs.

“I was motivated by the opportunity to connect and feed off founders in a similar place as me. The best advice I generally receive is from fellow founders.”Jeremy Lermitte of RedCircle who is helping podcasters get paid through support advertising, subscriptions, and donation models

There are other reasons some of our founders expressed their enthusiasm to partake in the 48Hrs Class of 2020. Founders indicated they have their eyes on growing in the U.S. market and this program could be the stepping stone to such initiatives.

“We are from a practically unknown region in Canada, so 48Hrs in the Valley has really helped us raise our profile in other ecosystems.”Wally Haas of Avalon Holographics who is building next-gen holographic displays

Additionally, some founders cited their direct hope to join our member network and accomplished list of alumni founders over the past ten years who want to mentor future generations of entrepreneurs.

“I’ve previously helped launch two Y-Combinator backed companies in the Valley with fellow Canadians and wanted to build this company in Canada so 48Hrs in the Valley seemed like a great way to reconnect with the Valley. Ultimately the network and community are invaluable.”Ben Sanders of Proof who is helping governments to complete approvals faster

What is the best advice you’ve been given by a fellow founder? Leading through all the noise, the importance of finding key people or practices to keep founders focused.

“One piece of advice from a fellow founder that really resonated with me was the importance of surrounding yourself with people who can mentor you. The first 12 months after starting BOOQED was challenging. I was fortunate to have a few core mentors to act as a sounding board and get honest, experienced, feedback.”David Wong of BOOQED who is building a platform for flexible business space

“One of the biggest pieces of advice that I was told early on was that everything can be seen as “just a setback”. If you move away from seeing things from a point of failure, and see them as a slight delay in what you want to achieve, you can never really fail.” Braden Parker of Casca who is building a footwear brand focused on sustainability and longevity

Founders cited specific benefits to building in Canada. Why Canada? Much more than why not.

The bottom line here is the “Canadian spirit” — a willingness to help and connect with each other and support fellow founders through their wins and losses and . A culture of politeness and collective effort for the greater good of our societies. A a tight-knit ecosystem whose constituents root for each other.

“The diversity of talent, culture and experience makes Canada an incredible place to grow a company. We have a growing ecosystem of startups and support systems and there are good government programs available to help companies grow.” — Aly Dhalla of Finaeo who is redefining the future of insurance

Many founders praised the support of Canadian government programs and policies to grow the country’s innovation economy. Also cited as fundamental to founders were the high-calibre accelerator and incubator programs in Canada, such as the DMZ at Ryerson University and Velocity at Waterloo which helped validate their initial business and gain early traction until they “left the nest.”

“Canada has more non-dilutive funding and mentorship initiatives to help startups than any other market I’ve ever seen. Canada has tremendous technical talent, a driven workforce, funding initiatives, and tremendous tax credits which help Canadian companies thrive.” — Andrew Batey of Beatdapp who is tracking media streaming play counts in real time

Canada’s diversity is a boon to entrepreneurs. One founder said Canada’s multilingual, multicultural demographics inherently force her company to see issues with a “global lens.” One founder said that Canada is comprised of modest people willing to learn and offers a more equitable environment for exceptional individuals regardless of race, gender, or sexuality.

Canada’s proximity to the U.S. and other major markets in the world could just be its secret sauce.

“We are in Montréal, which is the middle point between California and the European Union, which means we are just a short plane ride away from both our American and E.U. customers.” — Marc-Andre Forgetof Ossiaco who is delivering clean energy for people without compromise

This cohort is thinking big — they have a deep desire to improve life for people and the planet. And for many, 48Hrs in the Valley is the beginning of their expansion journey

“If we are wildly successful, we could see a huge shift from gas-powered cars to electric vehicles. With ultra-fast electric vehicle battery charging we can increase the adoption rate of electric vehicles by individuals; reduce the emissions caused by internal combustion engine vehicles used by businesses; and make electric fleets economically feasible sooner as opposed to over the life of the vehicle.” — Kostya Khomutov of G Batteries who is transforming the car buying process to be more digital and accessible

“Our mission is to take every painful experience in the homeownership journey, flip them around and make them great. We envision a future where everyone has access to a personalized home concierge who takes care of all the domestic tasks and who arranges and manages trusted home service providers so people can focus on doing more of what they love.” — Casey Kuchar of Virtuo who is making home buying and moving stress free

Canada Transformed Itself as a Global Tech Player Over the Past Decade. How Can Canadians Everywhere Help Sustain Momentum Now?

Co-authored by: Laura Buhler & Joshua Goodfield of the C100, with contributions from Thomas Park (VP, Operations & Strategy, BDC Capital), Charles Lespérance (AVP, Ecosystem Development, BDC Capital), John Stackhouse (SVP, Office of the CEO, RBC), Marianne Bulger (Founder & CEO, Prospect), Craig Wright (Chief Economist, RBC), David Rozin (VP & Head, Technology and Innovation Banking, Scotiabank), Martin Philipp (Senior Manager, Operations Support VC, BDC Capital), Win Bear (Head of BD Canada, Silicon Valley Bank), and Paul McKinlay (Managing Director, CIBC Innovation Banking).

Since C100’s founding 10 years ago, our community has had the honour of both cheering on and participating in the remarkable transformation of Canada’s technology industry. If the last few years are any indication, Canada is poised to one day assume its place as the top destination globally for talent and for entrepreneurship.

Together with some of C100’s key partners, we have summarized the rapid evolution of Canada’s dynamic innovation economy here. It is not exhaustive, but does cover the reasons why our community has so passionately pursued the mission to support, inspire, and connect Canadian entrepreneurs to capital, talent, and ideas in our home base of Silicon Valley.

The momentum is motivating. We’re proud to be part of the story. And we hope global Canadians everywhere are proud to help share Canada’s story with us.

But as we reflect on the progress of the past decade, we also find ourselves in a time of great uncertainty, rife with risks and challenges business leaders and policymakers are only just beginning to understand. With the gains made the last decade and the engagement of our whole ecosystem — industry, entrepreneurs, academia, government, and the force of Canadian talent including our “unofficial ambassadors,” those Canadians living abroad — the next decade should be one of unprecedented leadership for Canadian technology on the world stage.

I. Canada experienced ten years of unprecedented growth in its technology ecosystem, closed out by a record-shattering 2019

1. Canadians should be highly optimistic about their ability to attract venture capital — a driving force of the tech industry — given the hyper-growth in investment activity

Canada experienced ten years of unprecedented growth in its technology ecosystem, closed out by a record-shattering 2019. The past five years have seen sustained year-over-year growth in venture capital (VC) investment into Canadian technology companies on all metrics: total dollars invested, the number of deals, and average deal size (which has more than doubled). In 2019, the volume of VC invested in Canada had its greatest uptick ever with 40% growth over the previous year.

Figure 1. Total VC investment and deal count in Canada, C$ billions, per annum. Source: CVCA, BDC Capital.

The sector’s growth is also reflected in the number of active Canadian General Partners (GPs) which has doubled over the past five years, driven both by emerging and established funds. The number of new “emerging” GPs (fund 1–3) has increased from 23 to 42, and “established” GPs (fund 4+) from 1 to 9.

Figure 2. Total number of active Canadian GPs with fund sizes exceeding $10M, 2014–2019. Source: BDC Capital.

What’s more: the presence of large funds has also grown significantly. At the end of 2014, there were just 3 funds exceeding $100M, compared to the now 14 funds. Over the past five years, the average size of these funds has grown 52%, from $136M in 2014 to $207M in 2019. Often cited as a cardinal challenge for high-growth companies, access to growth capital for later financing rounds is more accessible today, thanks in part to the presence of larger Canadian funds.

Investments from top-tier U.S. funds are no longer an anomaly in Canada many of the best VC firms like Accel, Bessemer, a16z, GGV in the U.S. (to name a few) and the top corporate VCs have now made Canadian investments and have an appetite for more. And we’re seeing more US-based LPs investing into Canadian VC and growth equity firms. — Win Bear (Head of BD Canada, Silicon Valley Bank)

The Canadian VC sector has emerged as a major global contender. Five- and ten-year investment returns (the measure of performance in the VC asset class) in Canada has seen a dramatic improvement, compared to their American counterparts. Canadian VC ten-year returns crossed the 5% hurdle in 2018, and are closing the gap with U.S. VC. Today, Canada lags only the U.S. and Israel for the relative size of its VC industry, representing 0.16% of Canada’s GDP (compared to 0.55% in the U.S.).

Figure 3. VC returns in Canada and the U.S., 2013–2018 (%). Source: BDC Capital, Cambridge Associates.

2. Canada has emerged as a creator of and destination for global talent

Canada is making itself home for a new wave of ambitious entrepreneurs and technology companies attracted by a diverse, highly-educated talent pool and favourable immigration policies. The success of Ottawa-based e-commerce titan Shopify is heralded as Canada’s current-day quintessential talent magnet and in recent weeks has become Canada’s most valuable company in any sector, at a $121B market capitalization. Coming up from behind Shopify, many of Canada’s most promising technology companies have been founded by Canadians returning home after experiences in Silicon Valley, such as Andrew D’Souza of Clearbanc, Ray Reddy of RITUAL, and Michael Katchen of Wealthsimple, to name a few.

Citing the depth of technical talent and world-class universities, iconic global players are making moves north, and their investments are driving substantial job gains. In Q4 of 2019, Amazon announced its plan to create 10,000 jobs in Vancouver. Google and Apple made similar announcements for 5,000 jobs in cities including Montreal, Kitchener-Waterloo, Hamilton, and Vancouver, while Uber announced an investment of over $200M in Toronto over five years for its new self-driving engineering hub.

Over the past five years, 80,000 new tech jobs have been created in Toronto alone, more than San Francisco, Seattle, and Washington, D.C. combined. Other Canadian cities are emerging hotbeds of talent, too. Of the major cities in North America, Vancouver demonstrated the greatest year-over-year gains with 43% growth in tech jobs. Ottawa is tied with the SF Bay Area to lead North America in tech talent concentration at 10%, three times the Canadian average. The growth is not just concentrated in big cities: Hamilton and Waterloo are two of the fastest-growing “opportunity markets” in North America with 52% and 40% growth respectively in tech job creation.

Canada has been responsive to the needs of the growing tech sector with progressive immigration policy, doubling down every time the U.S. pulls back on immigration. Canada now welcomes five times the number of skilled immigrants as a percentage of its population than does the U.S. The Global Talent Stream visa program launched in 2017 promises easy entry for international technical hires in as little as 10 business days, and the private sector is quick to react. Half of the immigrants admitted into Canada over 2018 held a STEM degree. Notably, 65% of U.S. tech HR professionals surveyed by Envoy view Canada’s immigration policy as more favourable than that of the U.S., and 35% envision sending more of their workforce to Canada and boosting hiring foreign nationals to work there.

Figure 4. Skilled foreign workers as a percentage of the total population, 2013–2018. Sources: Government of Canada, U.S. Department of State, Statistics Canada, U.S. Census Bureau.

In the opposite direction, Canadians abroad may be motivated to learn that Canadian-headquartered companies are aggressively growing their own international presence, particularly into the next-door market. Nearly two-thirds of international hiring by Canadian tech companies in 2019 was in the U.S. There are emerging priority regions: including Europe (20%) and Asia (11%).

Figure 5. Breakdown of Canadian-headquartered startup jobs located in six most common U.S. states, 2019. Source: Prospect.

Unlike domestic hiring which tends to focus on technical roles, the majority of hiring in the U.S. and Europe is in ‘go-to-market’ functions such as marketing, sales and business development and operations. However, the COVID-19 pandemic and associated economic downturn have taken a toll as hiring trends both at home and abroad for Canadian companies plunged by 60% from January to April, 2020. There is still reason to be optimistic — even after a challenging quarter, over 12,000 open job postings remain active at Canadian startups.

II. There are still hurdles that the Canadian tech ecosystem must clear to benchmark against the U.S.

1. Venture-backed businesses in Canada are still less capitalized than U.S. counterparts.

On average, startups in Canada raise less than half as much VC than do American companies, with the median pre-exit capital raised at $6.8M, compared to $15.8M in the U.S.

Lastly, even though larger and later-stage funds are a growing presence in Canada, some late-stage funding gaps persist, showing there is still room for additional late-stage capi

“Given that only a few large exits in a VC portfolio often drive an entire fund’s return, it is critical for Canada to achieve higher exit values. 2019 was a record year for Canadian VC-backed exits and Lightspeed’s IPO earlier this year is proof that Canadian companies can remain in Canada and still reach billion-dollar valuations.” — Thomas Park (Vice-President of Operations and Strategy at BDC Capital)

2. Executive talent is still wooed by higher salaries and bigger exits south of the border

CEOs and founders in Canada share that access to executive “scaling” talent remains a cardinal challenge. Before the COVID-19 pandemic, research conducted by the BDC offers one possible explanation for that challenge: compensation. Canadian tech executives earn on average $87,000 USD less than their colleagues in the U.S. earn. This gap persists at every funding stage and in every sub-sector, and across all senior leadership ranks. We are unsure of how the pandemic will impact compensation going forward, but drawing attention to recent trends may shed light on the opportunity.

Figure 6. Average tech executive compensation in VC-backed firms per position, 2018, $USD. Source: BDC Capital.
Figure 7. Average tech executive compensation in VC-backed firms per funding round, 2018, $USD. Source: BDC Capital.

Despite salary gaps, Canadian companies are actually quite competitive when it comes to equity-based compensation. But, median exit values in Canada significantly lag the U.S., thus it is far from enough to bridge the gap.

Figure 8. Median VC exit value in Canada and the U.S., C$ millions, 2014–2019. Source: BDC Capital.

There are a number of factors likely responsible for the compensation gap:

First, is an issue of supply and demand: Canadian cities are home to more tech workers per firm and more newcomers than major American tech hubs, meaning the labour market in Canada is simply not as tight, thereby pressuring wages upward in the U.S.

Figure 9. Benchmark of available tech workers in major Canadian and U.S. cities, 2018.

Second, U.S. companies boast a greater concentration of talent with advanced tech degrees, even though proportionally Canada produces more STEM graduates. “Pedigree” demands higher salaries.

Lastly, Canada’s talent compensation is still benchmarked regionally, which investors use to set compensation estimates when investing. Locally attractive salaries might not be enough to recruit executive talent out of U.S. hubs, where the most ambitious firms are willing to pay for top talent.

Are Canadians with high earning potential simply choosing other industries? Or are those same workers moving abroad? Whatever the cause, American companies are outcompeting Canadian ones for executive talent, and the lure of opportunity down south has pounded a well-trodden path for Canadians seeking higher earnings and bigger outcomes.

III. Canada’s track record of resilience leaves us destined for new opportunities

Times are undeniably tough right now. The economy is anticipated to shrink at an annualized rate of 25% in the second quarter of 2020 and as many as 2.8M jobs may be lost. Startups are hiring less (job postings have decreased by one-third), and three-quarters of companies report the intention to scale back hiring to accommodate a looming recession. Nearly two-thirds of startups are conducting layoffs, amounting to 5% of Canada’s startup workforce. Anecdotes circulate of executive teams reducing or completely eliminating their own salaries to try to keep teams (and morale) intact.

“Canada’s competitive advantage is our flexible, dynamic and well-educated labour force, consistently ranking among the leaders of the OECD group of countries in terms of education attainment. Moving forward, we are well-positioned to take full advantage of an economy that will tilt to brains over brawn. To take full advantage of these accelerating trends, however, we need businesses and investors to ramp up R&D in the emerging sectors to provide the tools necessary for the workforce of today to be ready for the economy of the future.” — Craig Wright (Chief Economist, RBC)

Investment activity into startups has also slowed down in 2020. VC investment in Q1 of 2020 ended at $834M, the first decline after three successive quarters exceeding $1B. Nearly 70% of startups in Canada reported during the COVID-19 pandemic that their fundraising prospects have been negatively impacted by the crisis, with 40% deciding to postpone fundraising to a later date to better their odds.

The macro-risks facing Canada’s tech ecosystem are no less daunting. One potential risk is that foreign investment into Canada may dwindle as sovereign wealth funds and other institutional investors pull back. In addition to being a major source of capital for Canadian VCs, foreign capital also represents between one-third and one-half of investment in Canadian companies, with the U.S. being the leading source of international investment.

Purchasing activity is also expected to slow down, stalling the growth of our scaling startups. A May 2020 CIBC equity analyst report forecasted a significant decrease in IT spending in 2020 which “runs counter to much of the commentary on Q1 earnings calls from the software providers.” Declines are predicted across most IT segments, but cloud software may see a boon: “As organizations have been forced into embracing remote work, the importance of nimble, accessible infrastructure and a clear digital strategy have been made evident.”

VC returns and liquidity may also suffer, threatening capital availability and thereby the near-term outlook of the industry as a whole. Threats to the VC industry may be amplified by less capital from high net worth (HNW) individuals, family offices and corporate venture capital (CVC), and other sources of alternative capital being injected into the industry. Cash-strapped startups in more hard-hit sectors (such as travel, mobility, hospitality, live entertainment, real estate) may struggle to stay afloat, which will challenge investors with too much exposure in these sectors within their portfolios.

But, we have seen in the past a world of uncertainty can offer outsized opportunities for Canada.

“As the world shifts from “growth at all costs” to “path to profitability” and a focus on metrics, the Canadian companies and entrepreneurs forced to do more with less should easily transform into by-the-numbers’ superior companies. Proximity matters less and less as a result of COVID; Canadian companies should now feel emboldened. To be sure, COVID has caused dislocation and the need to rethink value propositions, but we are still in the early innings of global digitization. It is essential our entrepreneurs continue to tackle difficult problems, think globally and leverage Canada’s powers of attraction as it relates to immigration and culture. We are poised to succeed.” — David Rozin (Vice President and Head, Technology and Innovation Banking, Scotiabank)

As talent becomes more distributed, Canadian companies that thrive in this “new normal” will be better positioned to compete for global talent — whether that talent finds its way into the Canadian borders or not. After the pandemic, the workforce may look very different and Canada may need to accelerate its reskilling of the population to fit the needs of the emerging economy. Our aptitude to do so may very well position Canada as a model globally.

“For the better part of the past century, Canadian expats have been quietly inserting themselves into pretty much every significant movement, from international human rights to global media, usually excelling with those common Canadian — and globally rare — attributes of empathy, balanced thinking and reasonable accommodation. In few sectors is this more evident than technology, where Canadians can be found almost everywhere, with a combination of tech skills and human skills. A divided, distanced world will need these bridge-builders even more. And Canadian foreign policy — challenged anew by a fractured world — can harness them for our country’s strategic advantage.” — John Stackhouse (Senior Vice President, Office of the CEO, RBC), from his upcoming book Planet Canada: How our Expats are Shaping the Future.

Talent-based immigration is a core competency for Canada, and an opportunity to double down its position globally. As the U.S. consistently closes channels to immigration, will Canada continue its pattern of opening up? In an economy where one of five tech workers is foreign-born, Canada may very well be the place the next generation of entrepreneurs and operators choose to make home.

What is the call to action? Canada’s expat community and diaspora network can play a key role in propelling our nation forward: it’s about the power of people and community.

Photo by sebastiaan stam on Unsplash

This piece was built in collaboration with C100’s Foundational Partners:

C100 Stands with the Black Community: Statement from our Co-chairs Andre Charoo and Shari Hatch Jones, and Executive Director Laura Buhler

As we write to you today, helicopters circle overhead and protestors kneel, march, and chant for racial justice. We would like to use this opportunity to affirm C100’s values and our stance on diversity and inclusion; and to open the door to frank discussions with our own community about how C100 can be an agent of service in the fight against racism in our society.

Together with you, we are angered and saddened by the appalling death of George Floyd last week, by the shootings of Ahmaud Arbery and Breonna Taylor, the still-mysterious death of Regis Korchinski-Paquet among others, and we are deeply distraught by the racist treatment of Christian Cooper by a Canadian woman in Central Park in New York. We know many of you feel deep pain and inner turmoil that such hatred and racism is a reality today. We feel that pain with you.

To Black members of our community at large, C100 stands with you. We stand against racism and prejudice, individual and systemic, in all its forms. Unequivocally, C100 affirms that #BlackLivesMatter. As an organization, we aim to embody the very best expression of our Canadian ideals, standing for diversity, respect and inclusion.

As an organization, this means that we are committed to actively seeking out opportunities to support diversity in our programs, in our own business practices, and in the communities we touch. As a community, we encourage all of our members, in whatever role you play or where you sit to use your platform to advocate for positive change. Actions may range from personal to public, from seemingly minor to the transformational. But each is an act in the elimination of racism from our society, our system, and our own hearts. This appeal is not specific to citizens of one country or another, but to our very humanity, and to the global citizenship we each hold.

The C100 community is one whose individual members hold some of the most esteemed positions in leadership in the technology world. And so we’d like to open the door to your ideas about how we can best support each other and our communities at this time, how we might be able to use the C100’s unique platform of entrepreneurs, investors, and senior leaders to impact the issue of anti-Black racism. However you might be moved to be an agent of change in the fight against racism. If you think C100 can amplify your impact, we want to hear from you.

Canadian leaders in our community have stepped up and we hope their actions inspire you in some way.

Shopify will donate $500K to the NAACP and $250K each to the Black Health Alliance and to Campaign Zero, which campaigns against police violence in the U.S.

Stewart Butterfield (CEO, Slack) and his partner Jen Rubio pledged $1M in donations and will match up to $300K to ten organizations, including the NAACP and #BlackLivesMatter.

Lastly, we’d like to draw attention to the Black Innovation Fellowship, an initiative run by C100’s Partner, the DMZ, an incubator and accelerator based Ryerson University in Toronto. Here, they have profiled a few Black founders in their community who are giving a “new meaning to inclusive technology”.

In solidarity and support for the movement, the three of us have made financial contributions to the following organizations: National Bail Fund, Black Visions Collective, the NAACP, Campaign Zero, and have signed the Color of Change platform of structural demands and reforms on the policing system.

Laura Buhler, C100 Executive Director

Andre Charoo, C100 Co-chair

Shari Hatch Jones, C100 Co-chair

Startup Playbook in a Sudden Downturn — Resources to Help You Navigate a Changing Reality


Access to Capital — What To Expect and How to Best be Prepared

Financing rounds could halt to a near standstill in the months ahead. As Geoff Lewis, Managing Partner of Bedrock, says “runway is the new product-market fit.” Startups should target 18, even 24 months of runway. To accomplish this exercise, founders will need to (1) predict how revenue could be impacted 6, 12, and 18 months from now, (2) address cost lines, and (3) strategize how to access capital in a very different market.

1. Predict how your revenue will be impacted. Watch our recent webinar focused on adapting your business plan for recession times.

2. Address cost lines: Reassess your plan for an 18-month runway. Know it and watch it closely:

  • Check out this tool called “Runway” by LTSE, which can help you understand your burn rate by modeling your revenue and expenses.
  • Another major cost: payroll. Because this cost is more than just a line item and it is deeply personal, we hosted an entire Roundtable on the topic with advice on how best to manage your team and keep your business operational. Resources on that in the following section. Bottom line: Be compassionate and generous.

3. Access capital either through pre-existing GP relationships OR new connections you may not previously known or considered: 1) strategic and/or corporate VCs; 2) VCs who’ve just raised a first fund; and 3) venture debt.

  • VCs that have recently closed a first fund present a unique opportunity for founders raising capital: Not only do they have capital to invest, but they don’t have portfolios to help get through the crisis today. We did the work for you and put together a list of “first fund” VC funds that you can find at the end of this post.
  • Angels may be more reluctant to invest in new market dynamics. As many GPs enter into crisis-management mode to help their existing portfolios, their attention span for new relationship-building with new founders may be fragmented (at best). Many will outsource new relationship-building to associates.

How does this impact Venture Capital Funding?

Be prepared for shifts in the VC landscape in the crisis:

1. Potential decrease in interest and valuations in the consumer, travel, and enterprise software sectors. Considering the present environment, we may observe an overall valuation “reset”. Companies in these sectors may want to consider other verticals in the interim where they can find a fit.

2. Potential shift towards sectors for which it has been more difficult to raise capital in recent years, such as medical devices and biotech, to name a few.

3. Potential shift in mantra from “growth” to “profitability”.

4. GPs may find it more difficult to raise new funds, and will spread out their investments more over time resulting in a decline in overall investment activity.

5. Shift from a founder’s market to a VC’s market, for example:

  • Term sheets with less founder-friendly terms, or terms more commonly reserved for late stage rounds, such as liquidation preferences, the ability to block sales, and board seats.
  • In that environment, Founders should want to push back strongly on the aforementioned terms and be opportunistic on what they are willing to give on a financial term.

6. Down rounds and recaps will become more common. In the words of panelist Geoff Lewis: “Down rounds will become the new flat rounds, and flat rounds will become the new up rounds.”

What if business is “up”? Should I still reach out to GPs?

Our VC panelists suggested that, if you can, wait a couple weeks.

When you do, be very clear in terms of why the VCs should talk to you now. (The same rule applies for any time you are trying to get a GP’s attention, but now, even more so, and the reason should not be because you’re in need of money.) Be sure to highlight your team, and how your business is poised to thrive through the current situation and beyond. Startups will be expected to demonstrate that they and their leaders are “recession proof”.

How can I best lead my team through this?

Is there advice for a best team crisis management strategy? Do I conduct layoffs, furloughs, ask everyone to take pay cuts?

If you are in team crisis management working through layoffs, furloughs, and other headcount adjustments, check out our Roundtable on the matter here with Michael Scissons (CEO, Careerlist), Jen Holmstrom (Head of Talent, GGV Capital) and Madan Nagaldinne (Chief People Officer, Blink Health).

Be compassionate and generous, but get it right: “Hiringplan” by LTSE will show you the cost of hiring and rehiring, in terms of cash and equity, for this largest expense line item.

Jen Holmstrom summarized that if you do need to make adjustments to your payroll line, there are really three options at a high level: layoffs; salary reductions; and “furloughs”, but no matter that you do, make sure you have legal counsel involved in the process. But, as our panelists shared in this session and in one on “Adapting your business plan to accommodate an economic downturn”, there are “best practices”, even in the worst of times. Suggestions include:

  • Layoffs: Gary Kovacs strongly urged founders to try to avoid layoffs at all costs, but if they are necessary, do them only once. “Laying people off at this time should be absolutely the last choice”… “The only time to lay people off is when you are going to do it in such a meaningful chunk that it’s going to make a really impactful difference. If you lay off 5%, you destroy 100% of morale and culture. Laying off 20%, you destroy 100%. You do not see immediate benefit, but you do have immediate destruction
  • Salary reductions: Use with executives first. People will accept foregoing bonuses, vacation, and salary freezes, hiring freezes much more easily than layoffs.
  • Furloughs: According to Madan Nagaldinne, a “furlough” is “a leave of absence, of sorts”, where employees keep their benefits, but employees do not perform their job and forego pay. NOTE: Generally speaking, furloughed employees can take unemployment benefits but if you receive “back pay” after the furlough period, they will need to pay back the government benefits. This varies state by state and province by province in Canada, so get counsel if this is an option for you.

One common thread through this discussion: be open, be truthful and transparent with your teams. Projecting transparency will help you and your teams through this.

Has this post been useful? Sign up for our newsletter here for more insights, event invitations, and registration information for our next Virtual Roundtable.

Special thanks to our panelists: C100 Charter Members Janet Bannister (Managing Partner at Real Ventures); Geoff Lewis (Founder and Managing Partner at Bedrock); Madan Nagadinne (Chief People Officer at Blink Health); Jennifer Holmstrom (Head of Talent at GGV Capital), Tihomir Bajic (CEO of LTSE Software); Michael Scissons (CEO of Careerlist); Gary Kovacs (CEO of Accela).This article is a combination of key learnings from the virtual roundtables and not necessarily the reflection of any individual named here.

C100’s List of “First Fund” VCs

As angels may grow reluctant to invest in new market dynamics, and many GPs enter into crisis-management mode to help their existing portfolios, their attention span for new relationship-building with new founders may be fragmented (at best). Many

The below is a list of VCs that have recently closed a first fund¹. Not only do they have capital to invest, but they don’t have portfolio companies to help get through the crisis today. New funds may present a unique opportunity for founders raising capital in this present downturn.

Disclaimer: The funds represented below include funds that, to our knowledge, closed in 2018 or later. C100 does not endorse these specific funds in any way. (Help us grow this list! If you know of other fund managers that have just closed their first fund, let us know at connect@thec100.org)

Canada:

USA:

Help us grow this list. If you know of other fund managers that have just closed their first fund, let us know at connect@thec100.org!

¹Sources: Pitchbook; BDC. Special thanks to C100’s Partners BDC and CPPIB for helping compile this list.

Relentlessly Pursuing the Mission in Trying Times

Today, the C100 team is humbled and proud to announce our latest cohort of 26 early-stage Canadian entrepreneurs to 48Hrs in the Valley, C100’s signature program that aims to support and inspire the next generation of Canadian success stories through mentorship, thought-partnership, and venture guidance. However, given the quickly-worsening global business environment and growing human tragedy surrounding the COVID-19 pandemic, we have made the decision to postpone the program’s physical convening in Silicon Valley to October 6–7, 2020 (ordinarily held in May). While the necessary postponement of our Spring events calendar has been difficult on our organization and on the entrepreneurs we serve, it has also given us the opportunity to examine how we can deepen our delivery on our mission “to support, inspire, and connect the most promising Canadian entrepreneurial leaders.”

We could not think of a more urgent time than now to deliver on this mission. While we will not gather in person until October 6–7, 2020, we recognize the needs of the entrepreneurs in our 2020 cohort may only grow more urgent in these uncertain times. C100 is committed to continuing to support Canadian-led technology businesses and their leaders, and while we cannot do so currently in person, we have begun and plan to continue to connect our community through virtual roundtables. Our cohort will also participate in virtual programming beginning in May, introducing them to a network of Canadian entrepreneurs, investors and operators poised to help them navigate these challenging times. Additionally, all cohort members will be connected to a mentor and other founder peers for additional support. Through added initiatives such as these, along with the marquee event in the Fall, we aspire to deliver meaningful outcomes for these founders through their connections to mentors, partners, investors, and talent.

2019 48Hrs in the Valley cohort in Menlo Park, May 2019

We are proud to introduce our 2020 class of founders who will join us virtually (for now), and in person (in October). We look forward to connecting them into the preeminent global community of Canadians in tech. We implore you, our community at large, to join us by supporting these 26 Canadian ambitious entrepreneurs through mentorship, investment, and partnership.

Acorn Biolabs — Toronto

CEO and Founder: Drew Taylor

Acorn offers affordable, non-invasive live cell collection, analysis and cryopreservation unlocking preventative and regenerative healthcare through the simple non-invasive plucking of a few hairs. Acorn enables people to save their young cells today for use in future regenerative medicine to give them the best chance of therapeutic success.

Avalon Holographics — St Johns

President and Co-Founder: Wally Haas

Avalon is a holographic display company making the next generation information display. Their technology revolutionizes the way people consume visual content. Their technology path allows holographic displays to be widely deployed including, movies, television, computer monitors and mobile phones

Beatdapp — Vancouver

CEO and Co-Founder: Andrew Batey

Beatdapp helps music labels find and authenticate up to 15% of missing royalties and help digital service providers (DSPs) fight streaming fraud and save money. Beatdapp has developed a native blockchain and Proof of Authority consensus algorithm to facilitate tracking of plays, metadata, and IP ownership resulting in an improvement of royalty collections.

Booqed — Hong Kong

CEO and Co-Founder: David Wong

BOOQED is a digital platform for tenants and landlords to find or monetize short-term unused business spaces. They address the pain of trying to find the right space to meet or work: cost, flexibility and time. With over 1,800 listings across 9 Asian cities, they can help reduce the time it takes for you to find that right workspace, meeting or event venue from days or hours down to minutes.

Breathe Life — Montreal

CEO and Co-Founder: Ian Jeffrey

Breathe Life is an Enterprise Distribution Platform for the Insurance Industry.

Their API-driven platform is focused on delivering new business, using advanced analytics and AI to unify customer data into a single view and dispatch leads to the right channel with the right insurance product at the right time. Using the Breathe Life platform, carriers can sell more policies through advisors, direct, or anywhere in between.

Casca — Vancouver

CEO and Co-Founder: Braden Parker

Casca is a footwear brand developing revolutionary everyday shoes. With the use of proprietary 3D manufacturing techniques, photogrammetry and a user-centric platform, they are disrupting the footwear supply chain and providing unmatched performance, comfort and quality in daily footwear. They envision a zero-waste apparel and footwear industry that leverages technology to create purposeful products in a better way for humans and the planet.

Cinchy — Toronto

CEO and Co-Founder: Dan DeMers

Cinchy is an enterprise software platform that enables large complex organizations to avoid having to buy, build, and integrate bespoke applications. Their vision is a single secure network of interconnected data.

Clutch — Toronto

CEO: Dan Park

Clutch is an online marketplace for used cars. Clutch doesn’t operate within a large glass showroom or employ commission-based salespeople so it can pass on those savings onto its customers. Their goal is to create an exceptional customer experience. They invite customers to browse their inventory online and book a test drive. All of their cars undergo an in-depth 210-point inspection by certified mechanics.

Conversation Health — Toronto

CEO and Co-Founder: John Reeves

ConversationHEALTH provides a cloud-based conversational AI platform that is uniquely tailored for the Life Science Industry. Their Conversation Management Platform (CMP) powers Commercial, Scientific Affairs, and Clinical Trial solutions that help companies better engage their health professionals, patients and consumers. The product was designed to meet the demands of consumers, patients, and healthcare professionals seeking information through a friction free channel 24/7.

DarwinAI — Waterloo

CEO and Co-Founder: Sheldon Fernandez

DarwinAI helps enterprises build AI they can trust. Their patented ‘AI building AI’ technology allows enterprises to develop faster with AI development automation, deploy with and faster production-ready models, and explain AI’s black box for a variety of applications.

Finaeo — Toronto

CEO and Co-Founder: Aly Dhalla

Finaeo is powering the future of life and health insurance with their all-in-one platform. Their digital marketplace connects carriers, brokers and clients through a fully-integrated experience.

Freshline — Vancouver

CEO and Co-Founder: Robert Kirstiuk

Freshline is increasing accessibility to quality food ingredients to in turn pave new paths for local suppliers and consumers to connect. The company believes everyone deserves great food, anywhere.

G Batteries — Ottawa

CEO and Co-Founder: Kostyantyn Khomutov

GBatteries is an advanced battery technology company on a mission to charge electric vehicles (EVs) as fast as it takes to fill a tank of gas. They have developed an innovative way to charge Li-ion batteries using artificial intelligence. Their protocol uses adaptive pulses as an alternative to CCCV (constant current, constant voltage), enabling ultra-fast charge without compromising the health of the battery.

GoFor Industries — Ottawa

CEO and Co-Founder: Brad Rollo

GoFor is an on-demand logistics marketplace for the construction industry. They work with the largest suppliers and construction companies in North America to ensure building materials are onsite when they are needed, increasing efficiencies and productivity.

Jane — North Vancouver

Co-CEOs and Co-Founders: Alison Taylor & Trevor Johnston

Jane is a modern and beautifully designed practice management software used by practitioners in a variety of allied health disciplines around the world. Jane focusses on a design that considers all aspects of private practice users: the admin staff, the practitioners, the patients booking online and the owners running a business.

Lane — Toronto

CEO and Co-Founder: Clinton Robinson

Lane is creating a universal platform that powers interacting with any workplace anywhere in the world. Their modular technology is custom suited to your office, instantly allowing you to offer services, functionality, and software integrations that drive tenant and employee engagement.

Medchart — Toronto

CEO and Co-Founder: James Bateman

Medchart is an online medical record sharing platform that digitizes and simplifies the request and release of health information for healthcare providers, lawyers, insurance providers, and patients. Their vision is to create the world’s largest health data marketplace.

Ossiaco — Montreal

CEO and Founder: Marc Forget

Ossiaco sits at the nexus of residential solar power, electric vehicle charging, the smart home and customer-centric utilities. Their patented power electronic technology coupled with AI-driven sustainable technologies enable people to leverage solar energy to power their cars, their homes and their lifestyles.

Proof — Whitehorse

CEO and Co-Founder: Ben Sanders

Proof empowers governments to go paperless by streamlining approvals, digitizing forms, and improving data-driven decisions so they can spend each taxpayer dollar perfectly.

Ratio.city — Toronto

CEO and Co-Founder: Monika Jaroszonek

Ratio.city enables their customers to make data driven decisions about land acquisition and development. They bring together a broad spectrum of real estate data sources and provide 3D analysis tools for Real Estate Industry professionals.

RedCircle — San Francisco

CEO and Co-Founder: Michael Kaden

RedCircle is a marketplace for podcast advertising and monetization. They help podcasters grow their audience and monetize their content as well as planning , launching and measuring podcast advertising campaigns quickly and at scale.

ScholarMe — New York

CEO and Co-Founder: Femi Adebogun

Shift — Victoria

CEO and Co-Founder: Nadia Tatlow

Shift is a SaaS productivity company that helps customers manage and streamline their work across multiple apps, accounts, and workspaces with deeper focus and higher efficiency.

Smart Access — Edmonton

CEO and Founder: Tim Regnier

Smart Access has developed a web and mobile platform that leverages physical connection points to help large retail workforces learn, understand and execute faster through curated delivery of information where the workforce needs it — on the floor and on the go.

Spocket — Vancouver

CEO and Co-Founder: Saba Mohebpour

Spocket is a marketplace that enables online retailers to source products from thousands of suppliers all over the world without holding inventory, Retailers can download Spocket from Shopify or WooCommerce and instantly have access to hundreds of thousands of products which they can add to their online store and sell, without ever holding the inventory.

Virtuo — Calgary

CEO and Co-Founder: Casey Kachur

Virtuo blends tech and human support to liberate people from all the painful experiences in their homeownership journey. They take care of all the time-consuming tasks, from connecting them to trusted movers and delivering special eco-friendly boxes, to transferring their internet and utilities and organizing cleaners on their behalf.

C100’s Charter Members Have Nominated Michelle Zatlyn as C100’s 2019 “Icon of Canadian Entrepreneurship”


What is the ICE Award?

Each year, C100 awards an “Icon of Canadian Entrepreneurship” (ICE) for their impact on the world of technology and on the Canadian entrepreneurial community.

The purpose of this award is to recognize a Canadian entrepreneur who has played a historic role in technology and entrepreneurship, and contributed significantly to the advancement of the Canadian entrepreneurship community!

To honor Michelle Zatlyn, we convened our Charter Members for dinner and a fireside chat facilitated by her close friend, Chris O’Neill. She joins an accomplished list of “icons” including the likes of Stewart Butterfield (CEO & Co-Founder of Slack) and Tobi Lütke (CEO & Founder of Shopify).

Michelle proudly displaying the 2019 ICE Award alongside the C100’s Leadership team: Andre Charoo (Co-Chair), Laura Buhler (Executive Director), & Shari Hatch Jones (Co-Chair) [from left to right].

Meet Michelle

Michelle was born and raised in Prince Albert, Saskatchewan and grew up with family members who encouraged her to expand her horizons and take part in new experiences. They had one rule: she had to at least temporarily leave Saskatchewan. Initially setting her sights on medical school, she soon realized her passion was in technology as she saw a meaningful career path as a change agent to help people. The business of technology was pragmatic and actionable, and she was instantly drawn to that. While completing her MBA at Harvard she enrolled in a one-week trip to Silicon Valley in January of 2009. Michelle went on the trip hoping to identify the next rising-star early-stage company where she could play a pivotal role in their growth. Instead she felt the trip de-mystified her preconceived ideas about Silicon Valley and empowered her and eventual co-founder, Matthew Prince, to launch their own company, Cloudflare.

On the trip, she learned about Matthew’s idea titled Project Honeypot. If you installed a honeypot on your website, relevant authorities could be alerted to find and prevent potential hackers and restore your site. Michelle wasn’t immediately sold on the mass appeal of this idea. However, once she put together a survey of approximately 500 website owners she discovered an unlikely opportunity “staring her in the face.” The results of the qualitative portion of her outreach suggested a deep frustration with hackers — and site owners were seeking justice.

Michelle spoke of the company’s early days and her humble beginnings — arriving to San Francisco in 2009 without a network or a solid understanding of Internet security.

“Matthew and I were often an odd couple but the best entrepreneurs have a high rate of learning and approach opportunities with a growth mindset. As a founder, you are taking on new jobs constantly, and you have to adapt quickly. He and I had a strong Venn diagram in which there was enough overlap that we wanted to prove this idea out. We always showed up and worked hard. I was lucky but I can understand how founders can be challenged — amongst each other, with their investors, and with their Board. I advise people that you are the sum of your decisions and who you surround yourself with.”

At Cloudflare, Michelle is leading the charge to make the internet faster, safer, and more reliable — and doing so at a pivotal moment where public concern and scrutiny about cybersecurity is at an all-time high. Part of her and the company’s success, as she describes, is the emphasis Cloudflare has placed on working with the best talent and building a learn-it-all versus a know-it-all culture.

“It is so important to learn from people a couple years ahead of you. Take a step back and notice that solving difficult problems can be worth it and you are farther along than you may think you are. Make your trusted team your sounding board.”

What makes Michelle such a fearless entrepreneur? We learned at dinner there was really no Plan B. She remarked:

“I take the long-term view. Cloudflare was either going to be massive and have lots of customers and revenue or simply not exist. This was never a project but always a long term business strategy.”

Michelle’s leadership and bold approach to entrepreneurship has garnered her a great deal of accolades from the business community. She has been recognized by Forbes Top 50 Women in Tech, Fortune’s 40 Under 40, ELLE’s Women in Tech, among other high-profile acknowledgements. Recently, Michelle was additionally named a Young Global Leader by the World Economic Forum. As a C100 Charter Member, Michelle helps pay it forward to the next-generation of Canadian entrepreneurs through mentorship and coaching. She is a regular speaker at C100’s early-stage mentorship event, 48Hrs in the Valley.

⚡ Lightning Round ⚡

We asked Michelle some fun questions both about her professional and personal life.

Q: What was your first-ever business idea?

A: I created a board game in my junior achievement class, which was my first exposure to learning to create something that people wanted.

Q: You have to get on a plane and spend 6 months living and working out of a different Cloudflare office, which do you choose?

A: We just opened a new office in Lisbon so I’d probably go visit them!

Q: What is the most important question to ask a candidate in a job interview?

A: What are the two projects you’ve completed you are most proud of?

Q: How did your Canadian upbringing prepare you for a life of entrepreneurship?

A: Saskatchewan is all about community and hard work, which gave me the foundation to be an entrepreneur and build the company.

Q: Recite your Tim Horton’s order right here, right now.

A: A honey dip donut.

Q: Most enjoyable place to visit in Canada besides your home city?

A: Banff.

Q: What book changed your way of thinking?

A: Grit by Angela Duckworth.

The C100 team and community congratulate Michelle on her incredible achievements as an entrepreneur! We also thank our Charter Member network and Partners for supporting this event. Stay connected to our community to find out who will take the prize in 2020 and all the exciting moments in between.

Follow the C100 on Twitter, LinkedIn, Facebook, Instagram,YouTube, and right here on Medium to learn more about Canadian entrepreneurship.

Article written by Joshua Goodfield, C100. Provide any feedback to jgoodfield@thec100.org. Last updated: Aug 30, 2019.

Introducing Andre Charoo, Our Newest Co-Chair

Our team is proud to introduce Andre Charoo as C100’s new Co-Chair. Andre takes the baton from Co-Chair Sean Harrington and joins Shari Hatch Jones in leadership of the C100 Board of Directors. Until recently, Andre has served on the Board and as a proudC100 Charter Member. Andre brings a special blend of a passion for working with Canadian entrepreneurs and a profound expertise in the talent space.

By day, Andre is VP of Strategic Development at Hired, Inc., a job search marketplace. Andre was one of the first 25 employees at both Uber and Hired. He has made substantial impacts at tech startups across the Bay Area, New York, and Toronto over the course of his career. Andre is committed to accelerating the growth of Canadian founders and their companies. We had the chance to sit down with Andre prior to jumping into his new leadership role with our organization to learn about his own entrepreneurial journey story and his enthusiasm for insatiable interest in building a supportive community of great Canadian leaders accelerating the Canadian tech ecosystem.

Can you describe the early days at Uber? Did you immediately recognize you were a part of such an influential and disruptive company?

From left to right: Paul Godfrey (current CEO of Postmedia Networks & former President & CEO, Toronto Blue Jays), Andre Charoo, and Travis Kalanick.

Yes, I saw the potential right away. In my interview, I asked Travis Kalanick (CEO & Co-Founder) what the vision of Uber was and he provided an instantaneous and clear response, “we plan to deliver you anything and that happens to start with a car that takes you from Point A to Point B.” A ride-sharing app poised to evolve into a massive logistics engine to move cities. Looking back now with some pattern recognition, there were a few things that particularly stood out me in a crowded field of tech companies: (1) I was attracted to the bold vision; (2) I was impressed with the caliber and breadth of talent in my future co-workers; and (3) Travis had an ability to elevate the company’s purpose to a much higher level than merely an on-demand app to get a ride. When I took the role, I had friends say, “why did you join a cab company?” and those same friends now say “why did you ever leave that cab company?”

A company with a very big vision is actually a competitive advantage. Travis would say “we are rolling out a transportation alternative to the city — there are buses, subways, trains, and there is Uber.”

Companies should not just be working on what consumers want and see at face value today, but instead focus on building something visionary that can scale without limits. There is something extremely special about a company that can elevate their messaging to such a high level that you can see the tangible impacts the product or service would have on a neighborhood, a city, a country, an industry, etc.

What factors contributed to your decision to ultimately leave Uber?

I got recruited by a company called Cinemagram out of Montreal while in Vancouver attempting to launch Uber. Cinemagram had more downloads than Instagram simultaneous to Instagram’s acquisition by Facebook for $1B USD. There was a frenzy to identify the next massive social app, one that would allow you to share a few seconds of your life with followers. There was a debate in the community regarding what would be the “Instagram for video.” Here I am being introduced to this platform with 1M+ users within weeks of launch. The founder convinced me this was a massive opportunity and I should be Employee #1. Similar to Uber, I saw a big vision, clear user traction, and a high-impact role.

In my exit interviews with Uber, both Travis and Ryan Graves (Employee #1 & then Head of Operations) spent an hour with me. The front half was spent celebrating my accomplishments at Uber: launching in Washington with Rachel Holt (current Head of New Mobility), expanding internationally into Canada, and proudly hiring Andrew Macdonald (a Canadian!) as Uber’s first GM of Toronto (recently promoted to run global operations). The back half was spent debating Cinemagram— Travis loves evaluating business opportunities, and he and Ryan saw this as a good one and both recognized my conviction.

Fortunately, I can say that I took Cinemagram from 1M to 9M users over 10 months. We raised a $8.5M Series A from Menlo Ventures, the same investor in Uber’s Series B. I had every celebrity you could think of in my inbox wanting access to this platform. Fast forward, we were the most downloaded app of 2012 and could outpace Snapchat to become the big video-sharing app. I picked the right category but didn’t bet on the right horse. I have no regrets though because I did work that was well-recognized at both companies.

Bringing Uber to Canada was certainly a big moment for me. I’ve had partners in the Canadian cities we launched send me personal messages after the big IPO thanking me for convincing them to join the journey. I aim to have an impact in whatever I do, and granted it was a short amount of time I believe I accomplished significant milestones at Uber. That helps me sleep at night despite the money I may have missed out on.

Uber Toronto launch team. From left to right: Ryan Graves, Jeff Weshler, Andre Charoo, Lucas Samuels, Travis Kalanick.

You have built a career in launching products in new markets. What advice would you impart on earlier-stage entrepreneurs assessing what new environments to expand their product into?

I’ve developed a skillset around physically launching products in new cities, many of which are more tech-enabled than ever. Often businesses require a local presence in order to effectively grow. I believe it is critically important to figure out your business in an initial 1–2 market(s). Many people are surprised to learn that Uber spent a full year in San Francisco before even considering expansion to other markets. Hired did the same. I’m an investor in Setter and Ritual and both did the same. It is so important to go slow in the beginning because most businesses haven’t figured everything out early on in their lifecycle. Entrepreneurs have to know what works before replicating. Premature expansion can generate problems that will quickly compound from operational, team cultural, and unit economic standpoints — especially for marketplace businesses. It is very easy to underestimate the pace of keeping up with what is required to enter new markets.

Figure out your core market and do everything you can to understand it from every aspect of the business before you put the pedal to the metal.

You’ve had the opportunity to witness and contribute to 10x growth at Uber and 50x growth at Hired. Are there key lessons you have learned about building great teams that you can share with entrepreneurs?

People often index on skill when they are looking to hire — who can do this job at a high level extremely well. I view this as table stakes as many people can often do the job you are hiring for. At the time I trusted intuition and co-workers when hiring, then I would build pattern recognition from that. When I reflect on the people who worked well versus the individuals who did not, three qualities stand out:

(1) Level of grit: The idea that I have failed — either personally or professionally— and I got back up and bounced back. You’ve got to have a chip on your shoulder. I’d recommend Angela Duckworth’s book and her identification of ‘effort’ as the x-factor.

(2) Startup growth mindset: Startups are constantly in turmoil and if you pay too much attention to the daily grind (ups-and-downs) you’re more likely to give up. Those who can focus on the trend line and see the bigger picture will get a lot further.

(3) Self awareness: Is a team member aware of how they make other people feel? Startups encounter a lot of stress you will see people at their best and worst. Demonstrating empathy goes a long way and is necessary to move the ship.

Each stage of hiring at a company will look different. Early teams may be unqualified on paper but can be off the charts in other aspects if they possess a learning mindset. Be open to hiring talent with non-linear paths.

Tell us about Maple. What do you aspire to build with your VC and what are you looking to invest in?

Maple was founded two and a half years ago with the thesis of investing in exceptional Canadian founders regardless of location. We have made nine investments at the $100–150K level, seven of which have been in Canadian founders. My goals are to identify great founders, co-invest with big players (currently with Sequoia, Greylock, and a16z), and be helpful to entrepreneurs at all stages — especially at the growth stage given what I’ve done with Hired.

The bigger goal of Maple is to capture some of the talent that Canada readily exports and bring the returns back to move the needle forward.

Ideally in 5–10 years I could replicate the personal satisfaction I’ve experienced in joining companies early on by helping many other companies.

How do we propel Canada to become the top destination for global tech talent? What are we doing well and what can we improve on?

I believe Canada’s largest and most influential export is talent. For whatever reason, we don’t seem to pay enough attention to or keep in touch with Canadians abroad. It should be encouraged for any Canadian to pursue their life goals wherever that may take them. We can do a better job keeping them within our global network if we frame our thinking to view the country as a ‘hub.’ We can pull Canadians in regardless of if they are physically in Canada or not — especially as we aspire to build global companies at home. I hope to help C100 continue to build the largest network of Canadian entrepreneurs anywhere in the world. We have an opportunity to engage these talented folks and leverage their potential to forcefully drive Canadian entrepreneurship forward.

We have to change the narrative that once a Canadian leaves our borders they are out of our purview. That is what most excites me about being a part of the C100 as I believe it is the best organization to accomplish the objective.

Why have you decided to make giving back to Canada a fundamental part of your entrepreneurial journey?

Canada has been so great to me. I grew up in Toronto and it was an amazing place to be. I appreciated it more as I got older. Although I never worked professionally full-time in Canada, I got to spend a lot of time launching Canadian marketplaces at Hired and Uber. There are exceptional people here driven by an inspiring value system centered around giving back and returning the favor.

Andre and his wife, Sylvia.

I look back at my wins and see a Canadian thread running through them. Here I go with Maple and the great founders I see are Canadian. I got to work with Garrett Camp (Co-Founder, Uber) and now Matt Mickiewicz (Co-Founder, Hired) — two incredible Canadians. I’m still trying to convince my wife — who is not Canadian — that we have to move to Canada. This is such a great moment in time for the country. I’m proud to be Canadian and represent the C100 by bolstering our amazing entrepreneurs and giving back to an incredible community.

Interested in learning more about Andre? Check out his our stories_ video:

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Article written by Joshua Goodfield, C100. Provide any feedback to jgoodfield@thec100.org. Last updated: June 25, 2019.